Theres lots of reasons why people like this one
The seven-drop uncommon Equipment destroys anything on arrival
Theres a race to the bottom for other sellers
On the reprint side, Living Death is the headliner, a mass-reanimation spell that shows up in plenty of black Commander decks, with Caged Sun and Sceptre of Eternal Glory backing it up on the mana side and Mystic Forge keeping the artifacts flowing
Aggressive strategies suffer in Commander, where you need to deal 120 damage to take out a pod and get outclassed by the bigger plays the format is known for, but aggro thrives in Brawl
Also, by directly interacting with the Graveyard, it also can be a great style of deck to make yourself more familiar with the intricacies of Magic that go beyond simply draw card, play card style of play