New Product Innovation: A Comprehensive Study of Product Introductions Men's Maintenance There is a continued and

There is a continued and growing desire for hair and beauty products made with beneficial ingredients

THEIR HAIR NEEDS AND PRODUCT CHOICES ARE LINKED TO THEIR CHOSEN HAIRSTYLES

and look to Black haircare products and knowledge to help them

There are slight variations in this behavior across haircare product segments

THE SEGMENT HAS BEEN EXPERIENCING A RECENT DECLINE IN BOTH THE HAIRCARE AND GROOMING SPACE

New Product Innovation: A Comprehensive Study of Product Introductions Men's Maintenance There is a continued andCategory Pace setters What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps. Experimenting With Products Just under half of consumers love to experiment with new hair and beauty products, with trends. Surveyed consumers have found new hair or beauty products over the past year, which meet their needs better than products they were using previously Product Innovation Overall, there